LEAD: Social Media Capacity Building, CAL-PEP

The California Prostitutes Education Project (CAL-PEP) has been serving West Oakland and the Bay Area for more than thirty years, as a place to receive health care, education, risk reduction, and support services to people at highest risk for HIV/AIDS. As part of YTH’s capacity building and leadership development, we work closely with the Cal-PEP Futures youth group to develop social media strategy and campaign to reach vulnerable youth and link them to Cal-PEP services. YTH is providing training and support to the Futures youth group to build skills to create social media campaigns, effective online content and optimize posts on social media.